Making a business plan
Raising Funds/ talking with VCs/Banks/ private investors
Coming up with a business model/ pivot if needed
Driving growth and scaling the business
Planning and budgeting for Funds, looking at free cash flow
Coming up with a strategy to achieve business plan goals
Building Partnerships with FMCG and Financial Institutions
Understanding Ecommerce landscape in Pakistan
Building websites and Applications
Evaluating off the shelf solutions for logistics, warehousing
Digital Marketing: Help in increasing traffic on website and Application
Affiliate marketing to increase traffic on your website
Retailtainment, combing retail with entertainment to increase engagement
Managing different KPIs, Bounce rate, Customer acquisition cost, etc.
Complete Understanding of different distribution Models
Building Sales Team, setting KPIs
Distributor and Franchise selection and Management
Helping distributors run their operations at ground level
Micro level understanding of distributor operations, section wise profitability, strike rates, etc.
Developing a clear Sales strategy and communication
Latest tools such as location intelligence, use of Apps on PJP, etc.
Trade Marketing, Rural Strategy, Wholesale strategy
Corparate and Institutional sales
Building a customer centric culture (customer is the responsibility of the entire organization not just customer facing peoples. Taking customer feedback and closing the loop with the customer, Closed feedback loopTools to measure customer feedback, Net promoter Score Service design Methdology
Using the power of data to drive growth, using business intelligence as a key differentiator
Customer Value Management, Customer Life cycle management
Segment wise strategy
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