Notably, Usman Javaid was also an integral part of the team that launched Easy Paisa, the largest fintech app in Pakistan. Through his strategic insights and relentless dedication, Easy Paisa revolutionized the financial landscape by providing convenient and accessible digital financial services to millions of people.

Prior to his role at Telenor Pakistan, Usman worked with Nestle, a renowned multinational food and beverage company. At Nestle, he played a key role in managing the brand communication of the entire Nestle brand portfolio in Pakistan and Afghanistan. Usman’s strategic marketing campaigns and effective brand management significantly enhanced the visibility and market presence of Nestle in the region.

Usman Javaid’s exceptional leadership, extensive industry knowledge, and passion for technology-driven solutions have established him as a respected figure in the field of Agri-Fintech. Under his guidance, Ricult Inc. continues to empower farmers, drive sustainable agriculture practices, and create a positive social impact in multiple countries.